Growth through winning the right digital customer twins
Pro-active Structured New Business & Sales:
How to find Digital Twins of your best customers. Or those of your best suppliers.
FIND YOUR DIGITAL CUSTOMER TWINS From reactive to proactive sales with a success boost
Using AI-supported smart data analysis, we find the potential new customers in the defined overall market who resemble your best existing customers like twins. Those customers who need your high-margin products and those customers with high potential. We have access to 550 million B2B account data from Dun & Bradstreet, which is first enriched using a specific algorithm and then analyzed. Using a new type of potential analysis, we create a ranking of the most promising new customers. This identifies the really promising new customers. The perfect template for your sales team.
The problem with the changed sales landscape
In the past, many companies, including our customers in industry and mechanical engineering, had the luxury problem that orders came almost automatically. The sales department only had to react in order to conclude contracts or win orders. Growth seemed to be a matter of course. However, this picture has changed in recent years. Even large and successful companies are faced with a slump in orders and loss of sales. As a result, sales teams need to be much more aggressive and proactive in their pursuit of new orders. However, many sales teams are not used to this and continue to be reactive instead of proactive. Management despair at the lack of proactivity of their sales team and the motivation to actively cold call is often low. Too many potential customers, too little time and resources. The question is: How do I find the really relevant leads who have the same needs as my best customers?
Finding the needle in the haystack – making new customer acquisition really easy
We have developed a solution to support sales teams in this new sales landscape and make it easier for them to get started with proactive acquisition. By using smart data analytics, we offer an innovative way to make cold calling more efficient and targeted. Our approach is based on a detailed analysis of existing customers using artificial intelligence and a comprehensive market analysis. This enables us to identify so-called “twins” of the best existing customers among the potential new customers in the market. Using a new type of potential analysis, we create a ranking of the most promising new customers. The perfect chance for faster acquisition with digital customer twins.
What’s in it for you
A.I.-DRIVEN “DIGITAL CUSTOMER TWIN” (DigiTwin)
Of course, this method also works for your best suppliers. Having trouble finding the right suppliers according to supply chain law? We can help.
DIGITAL CUSTOMER TWINS VS. CLASSICAL LEAD GENERATION
The problem – from our point of view – with classic lead generation: scatter loss, irrelevant contacts and low closing rates. This is due to the fact that the criteria and filters for the leads do not go deep enough. This is different with the Customer Twins method. Instead of generating broad, unqualified leads, we identify the companies that are most similar to your best customers – based on data-driven patterns, lots of data points and not guesswork.
The result:
With Customer Twins, sales only focuses on companies that are most likely to buy – no more cold calling blind, but data-driven precision.
Growth through winning new customers with ease
6 steps to the customer twins
For a “proof of concept”, we only need an Excel list with the names and sectors of the customers. This is used to “feed” the search algorithm and analyze the sales available market. With the proof of concept, we prove to you that the platform really does deliver valid data – so you can be sure.
