VERTRIEBSFUNK: The NR.1 B2B SALES PODCAST
Three Episodes Podcast on Global Growth B2B with Heiko
fiery episode: Data based Customer Potential
How can you manage your sales if you don’t know the customer potential?
This question is more relevant than ever – because if you act blindly, you lose. In this episode, I talk to Heiko Rosenbohm about data-based sales and how you can recognize customer potential in sales – with existing customers and completely new target groups.
“Without valid data, sales is like playing darts in the dark – and that’s exactly what far too many companies are still doing.” – Heiko Rosenbohm
Acquisition: Find the most exciting new customers with AI.
It’s always exciting when salespeople, sales managers or managing directors talk about their market. They often say something like “Yes, kind of the industry or something”. But the crucial questions are: How big is the market potential? How big is the market share? Which desired customers have already been acquired and which have not yet been acquired? Where are the primary acquisition targets? It often turns out that knowledge of these points is limited.
Various approaches, including AI solutions, offer a solution to this problem. One such potential analysis, which looks at the market as a whole, was developed by Chancental. This analysis makes it possible to identify digital customer twins from the sales available market.
the overlooked growth potential
Automatic customer segmentation and potential exploitation: Today we are focusing on an often overlooked topic in sales: the potential of customers and markets. It is astonishing how many sales organizations are unaware of the potential that lies dormant in their target markets. Even more surprising is that many salespeople cannot even grasp the full potential of their own customers. Yet knowing this potential is critical to the objective measure of success.
Automatic potential analysis through technology
In this day and age, we have technological solutions at our disposal that enable automatic potential analyses. In our latest podcast interview, we have Heiko Rosenbohm as our guest, the inventor of one such service. Together, we shed light on how automatic analyses can be used to identify the potential of the market, customers and even international markets.
The best sales hacks 2024
Sales tricks for customer acquisition in 2024 are more exciting and effective than ever. In today’s business world, it’s precise and well-thought-out methods that make the difference. The 13 latest sales hacks, presented by Christopher Funk’s community, offer you valuable insights and practical tips from experts and practitioners. Learn how to refine your sales strategies and take your customer acquisition to the next level.
