Growth through
developing the right customers

Pro-active & structured
Customer Development

What’s in for you

AI-driven Customer Potential Algorithm (1st AI-algorithm)

Efficiency Increase

Targeting Effectiveness: focus on customers with growth potential.
Decide based on data which customer needs to be developed, retained or defended

Potential Based Sales Organisation Redesign

Transparency about which customer has which purchasing potential enables a different use of resources:
Omni-Channel Approach (Key Accounts, Field Sales, Inside Sales, Self Service, external Call Center, AI-Comm.) improves resource allocation.

Transparency

  • Customer Data Quality Insights
  • Sales Available Market Insights
  • Growth Market Volume
  • Regional Focus Overview

Value Selling

More time for the important customers. Better preparation for customer visits:

  • Customer development plan
  • Visit plan/Heath map
  • Sales action plan
  • Value selling execution
Growth_existing_customers

Growth through targeting the right customers

“The best way to predict the future is to create it.”

Peter Drucker

Test us: To get a proof of concept, contact us. We only need a selection of your customers – just name & address, no confidential information – and we can show you in a pilot project how we can calculate the potential levels.

Gain a Growth Perspective Away from the outdated ABC segmentation

Potential based segmentation

Potential scoring with Share-of-Wallet

potential based segmentation share of wallet

Exploiting more potential from existing customers ties up far fewer resources than acquiring new customers. With the exact potential segmentation of existing customers, you can further improve your use of resources. A redesign of your sales structure enables a multi-channel approach based on potential.
You get an exact overview of which customer should be developed, defended, retained or let go.

What about the “Dormant Customers”? Wake them up!

No capacity to call your sleeping customers? No problem.
With the help of our potential scoring, we can define which of your inactive customers have the most potential. In other words, which ones should be worked on first and which ones are not worth the effort.
Our call center specializes in reactivating dormant customers. So you can concentrate on the more important customers and let the call center handle the less important ones.
And for the low-potential customers, we can set up an AI agent for you to automatically process these customers.

Reactivate sleeping customers

What you gain with A.I.-driven Customer Value Management

More efficient Sales

Sales reps get an instrument to sell more & effectively to the right customers à more profit!

Recommendation engine

KAM & sales reps recommendation engine for their daily sales challenges (incl. automatic processes for notifications & alarms)
(→ “what you should ideally do with your customer”) based on market + customer intelligence

Sales action plan

Customer-centric & potential-oriented Marketing & Sales action planning (incl. campaign automation)

Pricing strategy

Best profitable pricing strategy per potential level and micro-segment as well as incentive architecture

Sales force structure

Sales force structure → profitable visit frequency, size, organization, sales regions, etc.

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