Four episodes from VERTRIEBSFUNK on data-based growth, potential scoring and winning new customers with AI.
The episodes are in German. Titles and summaries below are translated.
Data-based customer potential
How do you want to steer sales if you don't know the customer potential? Heiko Rosenbohm on data-based selling and how to spot potential in existing and new customers. "Without valid data, sales is darts in the dark."
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How large is the market potential, how high the market share, where do the primary acquisition targets sit? A market-wide potential analysis identifies digital customer twins from the available market.
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Automated customer segmentation and realising potential: many sales organisations do not know the potential of their markets and customers. Heiko Rosenbohm shows how automated analysis makes that potential visible, internationally as well.
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Precise, well-considered methods make the difference: 13 current sales hacks from Christopher Funk's community, with tips from experts and practitioners on winning new customers.
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